Brand Spotlight : Insights and Ratings

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Brand NameMerit Bread
CompanySafina Food Products
CategoryFood & Beverages – Bread
Marketnationwide
Rating Updated14th Aug 2025

Brand Audit Summary for Merit Bread.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 74.5%

Familiarity: 74.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 64.5%

Brand Messaging: 74.5%

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
B+76.72%

Fair

Quality

74.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Fair 74.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Low
B
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis