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Brand NameMitchells Sauces
CompanyMitchells Fruit Farms Ltd
CategoryFood & Beverages – Ketchup and Sauces
Marketnationwide
Rating Updated4th Aug 2025

Brand Audit Summary for Mitchells Sauces.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Not as goof as other top brands of Pakistan

Familiarity: 95%

One of the Well Known brands of Pakistan

Affordability: 95%

Prices are market competitive

Availability: 84.5%

Not widely available as top brands of Pakistan

Trust: 95%

One of the trusted brand of Pakistan

Customer Loyalty: 84.5%

Brand Messaging: 95%

Sustainability: 95%

Innovation: 95%

One of the innovative brands of Pakistan

Overall Score
A+91.50%

Good

Quality

84.5

Well Known

Familiarity

95

Affordable

Affordability

95

Moderately Available

Availability

84.5

QUALITY Good 84.5%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Moderately Available 84.5%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis