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Brand NameKausar Masala
CompanyKausar Spices Pvt Ltd
CategoryFood & Beverages – Recipe & Spices
Marketnationwide,international_market
Rating Updated4th Aug 2025

Brand Audit Summary for Kausar Masala.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Use good quality raw material

Familiarity: 74.5%

Not as familiar as other brands

Affordability: 84.5%

Prices are market competitive

Availability: 74.5%

Limited availability in market

Trust: 74.5%

Customer Loyalty: 74.5%

Due to non availability in local market

Brand Messaging: 74.5%

Not as much promotions and marketing

Sustainability: 84.5%

Innovation: 84.5%

Overall Score
B+78.94%

Good

Quality

84.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Good 84.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Innovative
A

Expert Analysis