Brand Spotlight : Insights and Ratings

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Brand NameAdams Milk
Companyadammilkfoods
CategoryFood & Beverages – Milk
Marketnationwide
Rating Updated4th Aug 2025

Brand Audit Summary for Adams Milk.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 74.5%

Familiarity: 84.5%

Affordability: 84.5%

Availability: 84.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 84.5%

Innovation: 74.5%

Overall Score
B+78.94%

Fair

Quality

74.5

Somewhat Known

Familiarity

84.5

Fairly Priced

Affordability

84.5

Moderately Available

Availability

84.5

QUALITY Fair 74.5%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Slow to Change
B+

Expert Analysis