Brand Spotlight : Insights and Ratings

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Brand NameMilk Pak
CompanyNestle Pakistan
CategoryFood & Beverages – Milk
Marketnationwide,international_market
Rating Updated4th Aug 2025

Brand Audit Summary for Milk Pak.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

27 tests are conducted before market supply

Familiarity: 95%

One of the well known brands of pakistan

Affordability: 74.5%

Prices are little high as compared to other brands

Availability: 95%

Easily available in whole country

Trust: 95%

One of the most trusted milk brands in country

Customer Loyalty: 95%

Due to its unique taste

Brand Messaging: 95%

Very strong messaging delivery

Sustainability: 95%

Innovation: 95%

One of the most selling brands of Pakistan, acquiring 50% of market as per VIS survey

Overall Score
A+92.72%

Excellent

Quality

95

Well Known

Familiarity

95

Expensive

Affordability

74.5

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Expensive 74.5%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis