Brand Spotlight : Insights and Ratings

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Brand NameSprite
CompanyCoca Cola Pakistan
CategoryFood & Beverages – Beverages (Soft Drinks, Juices)
Marketnationwide
Rating Updated4th Aug 2025

Brand Audit Summary for Sprite.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Familiarity: 84.5%

Affordability: 95%

Availability: 74.5%

Trust: 84.5%

Customer Loyalty: 84.5%

Used as alternative of 7up

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A88.06%

Excellent

Quality

95

Somewhat Known

Familiarity

84.5

Affordable

Affordability

95

Limited

Availability

74.5

QUALITY Excellent 95%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Affordable 95%
AVAILABILITY Limited 74.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis