Brand Spotlight : Insights and Ratings

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Brand NameCoca Cola
CompanyCoca Cola Pakistan
CategoryFood & Beverages – Beverages (Soft Drinks, Juices)
Marketnationwide
Rating Updated4th Aug 2025

Brand Audit Summary for Coca Cola.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

One of the top quality beverages in country

Familiarity: 95%

Globally recognized and acceptable

Affordability: 95%

Prices are market competitive

Availability: 74.5%

Not widely available in the country

Trust: 95%

Customer Loyalty: 95%

Its customers are loyal because of its unique taste

Brand Messaging: 84.5%

it delivers strong message across different mediums

Sustainability: 95%

Innovation: 95%

One of the global market leaders of beverage industry

Overall Score
A+91.56%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Limited

Availability

74.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Limited 74.5%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
Very High
A+
BRAND
MESSAGING
Clear
A
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis