Brand Audit Summary for National Bank Aitemaad.

Final Brand Story:

Quality: 74.5%

As per PACRA rating

Familiarity: 74.5%

Due to majority of Government employees as customers

Affordability: 95%

Due to government owned organization

Availability: 95%

Nation wide branch network in almost every city of country

Trust: 95%

Due to government owned organization and lack of bankruptcy chances

Customer Loyalty: 84.5%

Majority of Salaried accounts of government employees

Brand Messaging: 84.5%

Messages are easily stated on website, Lack of advertisement is noticed

Sustainability: 95%

Yes

Innovation: 84.5%

Not as much innovative as other private banks