Brand Audit Summary for Askari Bank Ikhlas.

Final Brand Story:

Quality: 74.5%

As per rating by PACRA

Familiarity: 84.5%

Not as much familiar as other private banks of pakistan

Affordability: 84.5%

Charges are market competitive

Availability: 84.5%

Not as much available as other banks in Pakistan

Trust: 84.5%

Because it is owned by FFC

Customer Loyalty: 74.5%

Fair number of accounts

Brand Messaging: 74.5%

Not as much vocal as other banks in country

Sustainability: 95%

Because it is owned by FFC

Innovation: 74.5%

Not as much innovative