Brand Spotlight : Insights and Ratings

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Brand NameAllied Bank Aitebar
CompanyAllied Bank Limited
CategoryFinancial Services – Islamic Bank
Marketnationwide
Rating Updated2nd Aug 2025

Brand Audit Summary for Allied Bank Aitebar.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

As per rating by PACRA

Familiarity: 74.5%

Not as much familiar as other banks

Affordability: 84.5%

Market competitive charges

Availability: 74.5%

Does not have huge branch network

Trust: 74.5%

Has fair number of account holders

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Convey its message on limited scale

Sustainability: 84.5%

Innovation: 74.5%

Not as much innovative

Overall Score
B+77.83%

Good

Quality

84.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Good 84.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Basic Steps
A
INNOVATION
Slow to Change
B+

Expert Analysis