Brand Audit Summary for MCB Islamic.

Final Brand Story:

Quality: 74.5%

As per rating by PACRA

Familiarity: 74.5%

As per rating by PACRA

Affordability: 84.5%

Prices are market competitive

Availability: 74.5%

Not available in small cities of pakistan

Trust: 84.5%

Because it is owed by Nishat Group, which is one of the biggest group in country

Customer Loyalty: 84.5%

Have fair number of Customers

Brand Messaging: 84.5%

Clear brand message across different platforms

Sustainability: 95%

Innovation: 74.5%

Not as much innovative as different private banks of Pakistan