Brand Spotlight : Insights and Ratings

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Brand NameUBL Ameen
CompanyUnited Bank Limited
CategoryFinancial Services – Islamic Bank
Marketnationwide
Rating Updated2nd Aug 2025

Brand Audit Summary for UBL Ameen.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

As per VIS credit rating

Familiarity: 95%

Due to one of the oldest banks in Pakistan

Affordability: 95%

Prices for services are market competitive

Availability: 95%

Due to a huge branch network

Trust: 84.5%

Trusted by customers due to huge branch network and strong financial statements

Customer Loyalty: 84.5%

Customer retention is high

Brand Messaging: 95%

Strong message delivery through different marketing channels

Sustainability: 95%

Innovation: 84.5%

Innovative as compared to other private banks

Overall Score
A+91.50%

Excellent

Quality

95

Well Known

Familiarity

95

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis