Brand Audit Summary for Bank Alfalah Islamic.

Final Brand Story:

Quality: 95%

Highest ranking by PACRA

Familiarity: 95%

One of the well known banks in pakistan

Affordability: 84.5%

Charges are fair

Availability: 84.5%

Don't have a huge branch network

Trust: 84.5%

Because it is owned by Abu-Dhabi Group, which is a UAE owned group

Customer Loyalty: 84.5%

Is gaining customer loyalty due to large number of new account openings

Brand Messaging: 95%

Brand message is strongly delivered via different channels of communication

Sustainability: 95%

First bank to launch Green Sukuk

Innovation: 95%

Highly innovative bank and first bank to open its digital branch