Brand Spotlight : Insights and Ratings

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Brand NameBank Alfalah Islamic
CompanyBank Alfalah Limited
CategoryFinancial Services – Islamic Bank
Marketnationwide
Rating Updated2nd Aug 2025

Brand Audit Summary for Bank Alfalah Islamic.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 95%

Highest ranking by PACRA

Familiarity: 95%

One of the well known banks in pakistan

Affordability: 84.5%

Charges are fair

Availability: 84.5%

Don't have a huge branch network

Trust: 84.5%

Because it is owned by Abu-Dhabi Group, which is a UAE owned group

Customer Loyalty: 84.5%

Is gaining customer loyalty due to large number of new account openings

Brand Messaging: 95%

Brand message is strongly delivered via different channels of communication

Sustainability: 95%

First bank to launch Green Sukuk

Innovation: 95%

Highly innovative bank and first bank to open its digital branch

Overall Score
A+90.33%

Excellent

Quality

95

Well Known

Familiarity

95

Fairly Priced

Affordability

84.5

Moderately Available

Availability

84.5

QUALITY Excellent 95%
FAMILIARITY Well Known 95%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Moderately Available 84.5%
TRUST
Trusted
A
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Market Leader
A+

Expert Analysis