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Brand NameMezan cooking oil
CompanyMezan Group
CategoryFood & Beverages – Cooking Oils & Banaspati
Marketnationwide,international_market
Rating Updated3rd May 2025

Brand Audit Summary for Mezan cooking oil.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 0%

Focus on health benefits with consistent product quality.

Familiarity: 0%

Growing brand recognition in the market.

Affordability: 0%

Priced competitively for health-conscious consumers.

Availability: 0%

Expanding distribution channels nationwide.

Trust: 0%

Building consumer trust through quality offerings.

Customer Loyalty: 0%

Increasing repeat purchases indicating loyalty.

Brand Messaging: 0%

Emphasis on balanced nutrition and health.

Sustainability: 0%

Initiatives underway to enhance sustainability.

Innovation: 0%

Introduction of health-focused product variants.

Overall Score
A86.89%

Good

Quality

0

Well Known

Familiarity

0

Affordable

Affordability

0

Easily Accessible

Availability

0

QUALITY Good 0%
FAMILIARITY Well Known 0%
AFFORDABILITY Affordable 0%
AVAILABILITY Easily Accessible 0%
TRUST
Trusted
B
CUSTOMER
LOYALTY
High
B
BRAND
MESSAGING
Clear
B
SUSTAINABILITY
Basic Steps
B
INNOVATION
Slow to Change
B

Expert Analysis