TRUST
| Brand Name | Sufi Oil & Ghee |
| Company | Hamza Vegetable Oil Refinery & Ghee Mills |
| Category | Food & Beverages – Cooking Oils & Banaspati |
| Market | nationwide,international_market |
| Rating Updated | 25th Apr 2025 |
Brand Audit Summary for Sufi Oil & Ghee.
Sufi Cooking Oil is a well-known and trusted brand in Pakistan, offering a range of high-quality cooking oils, including cholesterol-free options. It is synonymous with health-conscious cooking, providing affordable solutions to families while ensuring product purity and safety. The brand has a strong presence in both urban and rural markets.
A detailed consumer survey and expert audit reveal the following insights into the brand's performance:
Final Brand Story:
Sufi Cooking Oil holds a good reputation for delivering consistent quality and health benefits at an affordable price. The brand’s trustworthiness and availability across diverse markets make it a rel
Quality: 0%
Sufi Cooking Oil is known for good quality, offering hygienically processed, cholesterol-free products with consistent taste and performance across its product range.
Familiarity: 0%
Sufi Cooking Oil is well known across Pakistan, with strong brand visibility and consumer recall in both urban and rural markets.
Affordability: 0%
Sufi Cooking Oil is considered affordable, offering quality cooking solutions at competitive prices suitable for middle-income and price-sensitive consumers across Pakistan.
Availability: 0%
Sufi Cooking Oil is easily accessible through an extensive distribution network, available in supermarkets, local stores, and retail outlets across urban and rural Pakistan.
Trust: 0%
Sufi Cooking Oil is trusted by a wide consumer base for its hygienic production, quality assurance, and consistent delivery of health-conscious cooking products.
Customer Loyalty: 0%
Sufi Cooking Oil enjoys high customer loyalty due to its consistent quality, affordability, and strong alignment with health and hygiene expectations of Pakistani households.
Brand Messaging: 0%
Sufi Cooking Oil communicates its brand message clearly, focusing on purity, health, and hygiene, though it lacks the emotional depth seen in some competitors.
Overall ScoreA88.00%
Good
Quality
0
Well Known
Familiarity
0
Affordable
Affordability
0
Easily Accessible
Availability
0
Trusted
B
CUSTOMER
LOYALTY
LOYALTY
High
B
BRAND
MESSAGING
MESSAGING
Clear
B
SUSTAINABILITY
Basic Steps
B
INNOVATION
Innovative
B
Expert Analysis
Sufi Cooking Oil is positioned as a health-focused brand with consistent quality and affordable pricing. The brand’s emphasis on purity, hygiene, and health benefits resonates with middle-class families. Its consistent messaging and accessible price point have made it a top choice in the cooking oil segment. However, Sufi faces strong competition from brands like Dalda and Meezan, who are perceived as premium alternatives.