Brand Spotlight : Insights and Ratings

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Brand NameGibs
CompanySM Foods Limited
CategoryFood & Beverages – Snacks & Confectioneries
Marketurban_major_cities,semi_urban_areas,rural_areas
Rating Updated4th Aug 2025

Brand Audit Summary for Gibs.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 74.5%

Familiarity: 74.5%

Affordability: 84.5%

Availability: 74.5%

Trust: 74.5%

Customer Loyalty: 74.5%

Brand Messaging: 74.5%

Sustainability: 74.5%

Innovation: 84.5%

Overall Score
B+76.72%

Fair

Quality

74.5

Low Awareness

Familiarity

74.5

Fairly Priced

Affordability

84.5

Limited

Availability

74.5

QUALITY Fair 74.5%
FAMILIARITY Low Awareness 74.5%
AFFORDABILITY Fairly Priced 84.5%
AVAILABILITY Limited 74.5%
TRUST
Somewhat Trusted
B+
CUSTOMER
LOYALTY
Moderate
B+
BRAND
MESSAGING
Weak
B+
SUSTAINABILITY
Minimal
B+
INNOVATION
Innovative
A

Expert Analysis