Brand Spotlight : Insights and Ratings

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Brand NameGiggly
CompanyVolka Food International Pvt Ltd
CategoryFood & Beverages – Snacks & Confectioneries
Marketnationwide,international_market
Rating Updated4th Aug 2025

Brand Audit Summary for Giggly.

A detailed consumer survey and expert audit reveal the following insights into the brand's performance:

Final Brand Story:

Quality: 84.5%

Use good quality raw material for production

Familiarity: 84.5%

Not as familiar as other confectionary brands of Pakistan

Affordability: 95%

Prices are cheap

Availability: 95%

Widely available in all over country

Trust: 95%

One of the most trusted brands of Pakistan

Customer Loyalty: 84.5%

Customers can switch to other brands

Brand Messaging: 95%

Sustainability: 95%

Innovation: 84.5%

Overall Score
A+90.33%

Good

Quality

84.5

Somewhat Known

Familiarity

84.5

Affordable

Affordability

95

Easily Accessible

Availability

95

QUALITY Good 84.5%
FAMILIARITY Somewhat Known 84.5%
AFFORDABILITY Affordable 95%
AVAILABILITY Easily Accessible 95%
TRUST
Highly Trusted
A+
CUSTOMER
LOYALTY
High
A
BRAND
MESSAGING
Strong and Consistent
A+
SUSTAINABILITY
Actively Sustainable
A+
INNOVATION
Innovative
A

Expert Analysis